Publications
Publications
  • December 2021
  • Case
  • HBS Case Collection

Moleskine: Daniela Riccardi Turns the Page

By: Ryan Raffaelli and Sarah Gulick
  • Format:Print
  • | Language:English
  • | Pages:15
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Abstract

After Daniela Riccardi took over as CEO of Moleskine, she determined that the company needed to refocus on its core brand and central organization. With her first formal meeting with D'Ieteren, the company that owned Moleskine, approaching, she needed to decide what her action plan for Moleskine should be.

Keywords

Brands and Branding; Organizational Change and Adaptation; Operations; Italy

Citation

Raffaelli, Ryan, and Sarah Gulick. "Moleskine: Daniela Riccardi Turns the Page." Harvard Business School Case 422-044, December 2021.

About The Author

Ryan L. Raffaelli

Organizational Behavior
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