Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • November 2021 (Revised December 2021)
  • Case
  • HBS Case Collection

Praava Health: A New Model for Bangladesh

By: Michael Chu
  • Format:Print
  • | Language:English
  • | Pages:34
ShareBar

Abstract

Launched in Dhaka, Bangladesh, in 2018, Praava Health (‘Praava’) delivered high-quality in-clinic primary and specialist care, backed by its own high quality diagnostic laboratories, imaging and pharmacy. Praava was founder Sylvana Sinha’s response to what she saw as a broken healthcare system in one of the world’s most populous countries, unable to provide efficient, reliable medical attention to the majority of its population.
Centered on the patient, it had a flagship state-of-the art medical center in Dhaka, and digital channels, including Bangladesh’s first patient app, telemedicine, and e-pharmacy. Behind all this was a highly qualified medical, technical and management team, made possible by equity investments of $11.1 million.
But raising funds had been a difficult and arduous process, even as Praava’s revenues were growing at around 20% a month. As Sinha proceeded to plan her next steps in Series B fundraising, she wondered if there were modifications that she needed to consider. Were there any changes—in the Praava business model, in the financing structure or in her messaging—that would allow her to break through in the capital markets?

Keywords

Entrepreneurship; Health Care and Treatment; Investment Return; Mobile and Wireless Technology; Business Model; Growth and Development Strategy; Health Industry; Bangladesh; Asia

Citation

Chu, Michael. "Praava Health: A New Model for Bangladesh." Harvard Business School Case 322-067, November 2021. (Revised December 2021.)
  • Educators
  • Purchase

Related Work

    • November 2021 (Revised December 2021)
    • Faculty Research

    Praava Health: A New Model for Bangladesh

    By: Michael Chu
Related Work
  • Praava Health: A New Model for Bangladesh By: Michael Chu
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.