Publications
Publications
- November 15, 2021
- Harvard Business Review (website)
Putting Your Corporate Purpose to Work
By: Hubert Joly
Abstract
Making a company purpose come to life is an arduous journey that requires a multi-pronged and sustained approach. Yet as hard as it is, the journey is well worth it and will yield positive transformation not only for the company, but also for the people who work there. And by changing how the company and its people relate to customers, suppliers, shareholders, and communities, that transformation radiates well beyond the organization itself. The author presents five steps for turning a company purpose into reality, using both the head and the heart.
Keywords
Organizations; Mission and Purpose; Corporate Strategy; Management Practices and Processes; Organizational Culture; Business and Stakeholder Relations
Citation
Joly, Hubert. "Putting Your Corporate Purpose to Work." Harvard Business Review (website) (November 15, 2021).
About The Author
