Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • November 15, 2021
  • Article
  • Harvard Business Review (website)

Putting Your Corporate Purpose to Work

By: Hubert Joly
  • Format:Electronic
ShareBar

Abstract

Making a company purpose come to life is an arduous journey that requires a multi-pronged and sustained approach. Yet as hard as it is, the journey is well worth it and will yield positive transformation not only for the company, but also for the people who work there. And by changing how the company and its people relate to customers, suppliers, shareholders, and communities, that transformation radiates well beyond the organization itself. The author presents five steps for turning a company purpose into reality, using both the head and the heart.

Keywords

Organizations; Mission and Purpose; Corporate Strategy; Management Practices and Processes; Organizational Culture; Business and Stakeholder Relations

Citation

Joly, Hubert. "Putting Your Corporate Purpose to Work." Harvard Business Review (website) (November 15, 2021).
  • Register to Read

About The Author

Hubert Joly

Marketing
→More Publications

More from the Author

    • November 28, 2022
    • Fortune.com

    Why This Should Be Business Leaders’ ‘Finest Hour’

    By: Hubert Joly
    • September 2022
    • Faculty Research

    Deciding When to Engage on Societal Issues

    By: Hubert Joly and Amram Migdal
    • 2022
    • Faculty Research

    The Heart of Business (ハート・オブ・ビジネス)――「人とパーパス」を本気で大切にする新時代のリーダーシップ

    By: Hubert Joly and Caroline Lambert
More from the Author
  • Why This Should Be Business Leaders’ ‘Finest Hour’ By: Hubert Joly
  • Deciding When to Engage on Societal Issues By: Hubert Joly and Amram Migdal
  • The Heart of Business (ハート・オブ・ビジネス)――「人とパーパス」を本気で大切にする新時代のリーダーシップ By: Hubert Joly and Caroline Lambert
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College