Publications
Publications
- November 2021 (Revised January 2022)
- HBS Case Collection
KFA, Inc.: Building the Future
By: Lynda M. Applegate and Elizabeth M. Adams
Abstract
In 2021, Greg Bush, Jr., owner, president, and CEO of KFA, Inc. is working with his leadership team to plan for the future. KFA provides consulting services on software and project management needs for infrastructure projects. Bush and his team have just debuted a new product, PHAZE, which offers a low-cost option for the industry. He’s exploring several options for growth—selling PHAZE in the developing world, targeting smart city projects, or focusing on KFA’s core consulting business now that the Biden infrastructure bill has been signed into law. Which path should he choose?
Keywords
Small Business; Communication Technology; Developing Countries and Economies; Growth and Development Strategy; Infrastructure; Consulting Industry; Information Technology Industry; Chicago; United States
Citation
Applegate, Lynda M., and Elizabeth M. Adams. "KFA, Inc.: Building the Future." Harvard Business School Case 822-046, November 2021. (Revised January 2022.)