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  • November 2021 (Revised January 2022)
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KFA, Inc.: Building the Future

By: Lynda M. Applegate and Elizabeth M. Adams
  • Format:Print
  • | Language:English
  • | Pages:17
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Abstract

In 2021, Greg Bush, Jr., owner, president, and CEO of KFA, Inc. is working with his leadership team to plan for the future. KFA provides consulting services on software and project management needs for infrastructure projects. Bush and his team have just debuted a new product, PHAZE, which offers a low-cost option for the industry. He’s exploring several options for growth—selling PHAZE in the developing world, targeting smart city projects, or focusing on KFA’s core consulting business now that the Biden infrastructure bill has been signed into law. Which path should he choose?

Keywords

Small Business; Communication Technology; Developing Countries and Economies; Growth and Development Strategy; Infrastructure; Consulting Industry; Information Technology Industry; Chicago; United States

Citation

Applegate, Lynda M., and Elizabeth M. Adams. "KFA, Inc.: Building the Future." Harvard Business School Case 822-046, November 2021. (Revised January 2022.)
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About The Author

Lynda M. Applegate

Entrepreneurial Management
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Related Work

    • November 2021 (Revised January 2022)
    • Faculty Research

    KFA, Inc.: Building the Future

    By: Lynda M. Applegate and Elizabeth M. Adams
Related Work
  • KFA, Inc.: Building the Future By: Lynda M. Applegate and Elizabeth M. Adams
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