Hospital 57357: Aligning Performance Towards a Vision of a Cancer-Free Childhood

The case follows the Children Cancer Hospital in Egypt, also known as Hospital 57357, as it goes through the roll-out of a new performance management system, which Dr. Sherif Abouel Naga, founder and CEO of the hospital, had championed. This was a critical juncture as the largest pediatric cancer hospital in the world was transitioning from a traditional, relatively informal operating style to a performance management system that was tightly structured and data driven.

Dr. Abouel Naga had tasked a newly assembled management team with defining a strategy to ensure that 57357 remained a world leader in quality healthcare for children with cancer in an evolving and uncertain market landscape. While Dr. Abouel Naga was confident that a system that measured each individual’s contribution to the strategy would make a difference in the overall performance of the organization, critics worried about how employees might respond to the tight structure that came with this system. How could they ensure there would still be plenty of room for creativity and innovation, which were so important in the delivery of care? Would the new system allow them to adapt quickly to evolving market conditions without generating confusion among the staff?