Publications
Publications
- Fall 2021
- MIT Sloan Management Review
Strategy as a Way of Life: Businesses Must Root Strategy in Moral Purpose to Thrive in a Complex, Rapidly Changing World
By: Ikujiro Nonaka and Hirotaka Takeuchi
Abstract
Doing the ordinary things in life a little bit better every day elevates individuals. All of us gained mother's wisdom by living with her, by watching her from behind her, by being scolded by her, and being told over and over again, to be honest, not to tell a lie or cheat, not to be greedy, not to be a nuisance to others, and more. Likewise, doing the ordinary things a little bit better every day in our jobs—such as working hard, making ethical choices, being kind, practicing self-reflection and self-discipline, being humble, and being thankful—elevates our work lives. This builds culture at the organizational level and character at the personal level. These behaviors have to be practiced every day so that they become a way of life. Here, Nonaka and Takeuchi discuss six daily practices that companies can adopt to elevate strategy to a way of life.
Keywords
Citation
Nonaka, Ikujiro, and Hirotaka Takeuchi. "Strategy as a Way of Life: Businesses Must Root Strategy in Moral Purpose to Thrive in a Complex, Rapidly Changing World." MIT Sloan Management Review 63, no. 1 (Fall 2021): 56–63.