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  • December 2021 (Revised December 2021)
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PhonePe: Democratizing Payments in India

By: Michael Chu and Rachna Tahilyani
  • Format:Print
  • | Language:English
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Abstract

The co-founders of PhonePe, India’s leading digital payment platform are considering pursuing various growth opportunities in a huge country just entering the digital age. In a highly competitive industry, the founders are keenly aware that making the right choices is not only a matter of opportunity cost but critical to preserving the company’s market leadership. PhonePe began as an enabling platform between parties and, unlike some of its competitors, did not get involved up to now in the direct delivery of goods and services. But PhonePe’s brand and reach make it relevant now to revisit the question. In the next board meeting, three areas of obvious digital potential are likely to come up: lending, education and gaming. Another is taking the model international. What should the founders recommend to their board?

Keywords

Digital Platform; Digital Banking; Business Strategy; Growth and Development Strategy; Decision Choices and Conditions; Corporate Entrepreneurship; Digital Platforms; Financial Services Industry; Asia; India

Citation

Chu, Michael, and Rachna Tahilyani. "PhonePe: Democratizing Payments in India." Harvard Business School Case 322-053, December 2021. (Revised December 2021.)
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About The Author

Michael Chu

General Management
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Related Work

    • December 2021 (Revised December 2021)
    • Faculty Research

    PhonePe: Democratizing Payments in India

    By: Michael Chu and Rachna Tahilyani
Related Work
  • PhonePe: Democratizing Payments in India By: Michael Chu and Rachna Tahilyani
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