Publicis Groupe 2021: Changing Nearly Everything

After succeeding long-time CEO Maurice Levy as top leader of the world’s third largest advertising, marketing, and communications company, headquartered in France, Arthur Sadoun accelerates digital transformation through a new platform drawing on talent from any of the formerly autonomous agencies and completes a reorganization to integrate the company by geography rather than brand. With Levy’s mentoring, Sadoun must maintain morale during the Covid-19 pandemic and continue navigating change. This is the latest in a series of cases tracking milestones in the building of Publicis Groupe.