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  • September 2021
  • Case
  • HBS Case Collection

Publicis Groupe 2021: Changing Nearly Everything

By: Rosabeth Moss Kanter, Tonia Labruyere and Vincent Dessain
  • Format:Print
  • | Language:English
  • | Pages:23
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Abstract

After succeeding long-time CEO Maurice Levy as top leader of the world’s third largest advertising, marketing, and communications company, headquartered in France, Arthur Sadoun accelerates digital transformation through a new platform drawing on talent from any of the formerly autonomous agencies and completes a reorganization to integrate the company by geography rather than brand. With Levy’s mentoring, Sadoun must maintain morale during the Covid-19 pandemic and continue navigating change. This is the latest in a series of cases tracking milestones in the building of Publicis Groupe.

Keywords

COVID-19 Pandemic; Change Management; Transition; Transformation; Leadership; Digital Transformation; Advertising Industry; France; United States

Citation

Kanter, Rosabeth Moss, Tonia Labruyere, and Vincent Dessain. "Publicis Groupe 2021: Changing Nearly Everything." Harvard Business School Case 322-050, September 2021.
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About The Author

Rosabeth M. Kanter

General Management
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Related Work

    • April 2022
    • Faculty Research

    Publicis Groupe 2021: Changing Nearly Everything

    By: Rosabeth M. Kanter, Tonia Labruyere, Vincent Dessain and Catarina Martinez
Related Work
  • Publicis Groupe 2021: Changing Nearly Everything By: Rosabeth M. Kanter, Tonia Labruyere, Vincent Dessain and Catarina Martinez
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