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Win from Within: Build Organizational Culture for Competitive Advantage

By: James Heskett
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Abstract

There is significant evidence that an effective organizational culture provides a major competitive edge—higher levels of employee and customer engagement and loyalty translate into higher growth and profits. Many business leaders know this, yet few are doing much to improve their organizations’ cultures. This book explores why that is and what can be done about it.

Keywords

Organizational Culture; Competitive Advantage; Organizational Change and Adaptation; Leadership

Citation

Heskett, James. Win from Within: Build Organizational Culture for Competitive Advantage. New York: Columbia University Press, 2022.

About The Author

James L. Heskett

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