Publications
Publications
- Forthcoming
Win from Within: Build Organizational Culture for Competitive Advantage
By: James Heskett
Abstract
There is significant evidence that an effective organizational culture provides a major competitive edge—higher levels of employee and customer engagement and loyalty translate into higher growth and profits. Many business leaders know this, yet few are doing much to improve their organizations’ cultures. This book explores why that is and what can be done about it.
Keywords
Citation
Heskett, James. Win from Within: Build Organizational Culture for Competitive Advantage. New York: Columbia University Press, forthcoming.
