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  • July–August 1983
  • Article
  • Harvard Business Review

End-Game Strategies for Declining Industries

By: Kathryn Rudie Harrigan and M. E. Porter
  • Format:Print
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Abstract

Many companies are faced with declining product demand beyond their control. A study of the strategies of over 95 companies that confronted declining markets suggests that companies can often be very successful if they analyze all the characteristics that shape competition in the end game and act in accordance with their own needs. Strategic alternatives for declining business include leadership; niche; harvest; and quick divestment.

Keywords

Strategy; Business Ventures

Citation

Harrigan, Kathryn Rudie, and M. E. Porter. "End-Game Strategies for Declining Industries." Harvard Business Review 61, no. 4 (July–August 1983).
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About The Author

Michael E. Porter

Strategy
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