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The Boston Beer Company (B): Growth and Uncertainty

By: Christina R. Wing and John Masko
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  • | Language:English
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Abstract

The first three years of CEO Dave Burwick’s tenure were tumultuous for the Boston Beer Company. The company’s hard seltzer products continued to grow unexpectedly quickly, eclipsing the company’s legacy Samuel Adams beer products. Meanwhile, a polarizing political debate concerning Boston Beer’s board chairman and the COVID-19 pandemic threw Burwick unexpected challenges. And in 2021, a startlingly weak earnings report forced him to reevaluate the company’s long-term strategy.

Keywords

Entrepreneurship; Leadership; Strategy; Growth Management; Food and Beverage Industry; Boston; United States

Citation

Wing, Christina R., and John Masko. "The Boston Beer Company (B): Growth and Uncertainty." Harvard Business School Supplement 622-051, September 2021.

About The Author

Christina R. Wing

Technology and Operations Management
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