Publications
Publications
- September 2021
- HBS Case Collection
The Boston Beer Company (B): Growth and Uncertainty
By: Christina R. Wing and John Masko
Abstract
The first three years of CEO Dave Burwick’s tenure were tumultuous for the Boston Beer Company. The company’s hard seltzer products continued to grow unexpectedly quickly, eclipsing the company’s legacy Samuel Adams beer products. Meanwhile, a polarizing political debate concerning Boston Beer’s board chairman and the COVID-19 pandemic threw Burwick unexpected challenges. And in 2021, a startlingly weak earnings report forced him to reevaluate the company’s long-term strategy.
Keywords
Entrepreneurship; Leadership; Strategy; Growth Management; Food and Beverage Industry; Boston; United States
Citation
Wing, Christina R., and John Masko. "The Boston Beer Company (B): Growth and Uncertainty." Harvard Business School Supplement 622-051, September 2021.