Serving Bud Moore (A)

In only his third year at a Leading Strategy Consulting Firm (LSC), Gregory Davis has been assigned to a select group tasked with advising General Motors (GM), one of the largest companies in the world by revenue, on how to reorganize their entire North American operation. As part of the Sales & Marketing team, Davis has been paired with Claude "Bud" Moore, Buick's assistant zone manager for Chicago. A humble, unassuming man with little corporate experience, as well as the least senior of the GM team liaisons, Moore was generally considered the weakest link within the reorganization engagement. As a result, the Partner leading Davis' team has instructed him to "work around" Moore and dedicate his time to other issues. One day, however, Moore approaches Davis about a presentation he must give to GM's president and senior corporate management team in just ten days' time, a presentation for which he is woefully unprepared. Davis must decide between helping Moore—explicitly ignoring instructions from senior members of his firm—and perhaps knowingly letting Moore, his client, fail.