Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • August 2021
  • Technical Note
  • HBS Case Collection

Brand You: Crafting Your Personal Brand

By: Jill Avery and Rachel Greenwald
  • Format:Print
  • | Language:English
  • | Pages:30
ShareBar

Abstract

Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for a promotion or a raise, vie for a leadership position, attempt to land a new client, write a dating profile, or meet a new friend. In today's world driven by a sharing economy reliant on one's personal reputation as currency, populated by so-called influencers, and with all of our day-to-day lives captured, packaged, and shared on social media, we are all brands, and thus we need to understand how to market ourselves. This note is designed to help you better understand how to identify, clarify, communicate, embody, and strategically manage your personal brand so that it strongly and clearly signifies and signals the unique value you have to offer. Personal branding allows you to own and tell your story—empowering you to make the difference you wish to achieve in your life and in the greater world.

Keywords

Personal Brand; Brand Management; Marketing; Brands and Branding; Identity; Opportunities; Talent and Talent Management; Jobs and Positions; Strength and Weakness; Communication

Citation

Avery, Jill, and Rachel Greenwald. "Brand You: Crafting Your Personal Brand." Harvard Business School Technical Note 522-031, August 2021.
  • Educators
  • Purchase

About The Author

Jill J. Avery

Marketing
→More Publications

More from the Authors

    • June 2022 (Revised August 2022)
    • Faculty Research

    Dollar Tree: Breaking the Buck

    By: Jill Avery and Marco Bertini
    • April 2022
    • Faculty Research

    Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand

    By: Jill Avery
    • March 2022 (Revised July 2022)
    • Faculty Research

    Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

    By: Jill Avery
More from the Authors
  • Dollar Tree: Breaking the Buck By: Jill Avery and Marco Bertini
  • Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand By: Jill Avery
  • Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences By: Jill Avery
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College