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  • August 2021 (Revised April 2022)
  • Case
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Intenseye: Powering Workplace Health and Safety with AI

By: Michael W. Toffel and Youssef Abdel Aal
  • Format:Print
  • | Language:English
  • | Pages:23
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Abstract

Intenseye was a Turkey-based technology startup that deployed machine learning algorithms to workplace camera feeds in order to identify unsafe worker actions and unsafe working conditions, in order to help improve worker safety. The case describes how Intenseye’s technology solution was developed, how it works, and their target clients. The case highlights the tradeoffs associated with facial recognition and privacy, and the challenges measuring the value created by Intenseye and how the firm can capture more of the value it was creating.

Keywords

Privacy; Product Development; Operations; Technological Innovation; Value Creation; Production; Distribution; Safety; Risk and Uncertainty; Technology Industry; Manufacturing Industry; Distribution Industry; Turkey; Middle East; United States

Citation

Toffel, Michael W., and Youssef Abdel Aal. "Intenseye: Powering Workplace Health and Safety with AI." Harvard Business School Case 622-037, August 2021. (Revised April 2022.)
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About The Author

Michael W. Toffel

Technology and Operations Management
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Related Work

    • December 2021
    • Faculty Research

    Intenseye: Powering Workplace Health and Safety with AI

    By: Michael W. Toffel and Youssef Abdel Aal
    • August 2021 (Revised April 2022)
    • Faculty Research

    Intenseye: Powering Workplace Health and Safety with AI

    By: Michael W. Toffel and Youssef Abdel Aal
Related Work
  • Intenseye: Powering Workplace Health and Safety with AI By: Michael W. Toffel and Youssef Abdel Aal
  • Intenseye: Powering Workplace Health and Safety with AI By: Michael W. Toffel and Youssef Abdel Aal
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