Publications
Publications
- August 2021 (Revised April 2022)
- HBS Case Collection
Intenseye: Powering Workplace Health and Safety with AI
By: Michael W. Toffel and Youssef Abdel Aal
Abstract
Intenseye was a Turkey-based technology startup that deployed machine learning algorithms to workplace camera feeds in order to identify unsafe worker actions and unsafe working conditions, in order to help improve worker safety. The case describes how Intenseye’s technology solution was developed, how it works, and their target clients. The case highlights the tradeoffs associated with facial recognition and privacy, and the challenges measuring the value created by Intenseye and how the firm can capture more of the value it was creating.
Keywords
Privacy; Product Development; Operations; Technological Innovation; Value Creation; Production; Distribution; Safety; Risk and Uncertainty; Technology Industry; Manufacturing Industry; Distribution Industry; Turkey; Middle East; United States
Citation
Toffel, Michael W., and Youssef Abdel Aal. "Intenseye: Powering Workplace Health and Safety with AI." Harvard Business School Case 622-037, August 2021. (Revised April 2022.)