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Publications
  • August 2021
  • Case
  • HBS Case Collection

BYJU’S: EdTech Giant Investing in Brick and Mortar

By: John J-H Kim and Rachna Tahilyani
  • Format:Print
  • | Language:English
  • | Pages:18
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Abstract

The founder and CEO of BYJU’S, India’s largest edtech firm and one of the world’s most valuable edtech companies, is considering acquiring Aakash Educational Services (Aakash), one of India’s largest brick-and-mortar test-prep firms, for $1 billion. Is this a good strategic investment for BYJU’S, a rapidly growing “tech-first” company that still had so much to achieve online?

Keywords

Edtech; Business Strategy; Diversification; Investment; Acquisition; Education Industry; Asia; India; United States

Citation

Kim, John J-H, and Rachna Tahilyani. "BYJU’S: EdTech Giant Investing in Brick and Mortar." Harvard Business School Case 322-032, August 2021.

About The Author

John Jong-Hyun Kim

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