Publications
Publications
- August 2021
- HBS Case Collection
BYJU’S: EdTech Giant Investing in Brick and Mortar
By: John J-H Kim and Rachna Tahilyani
Abstract
The founder and CEO of BYJU’S, India’s largest edtech firm and one of the world’s most valuable edtech companies, is considering acquiring Aakash Educational Services (Aakash), one of India’s largest brick-and-mortar test-prep firms, for $1 billion. Is this a good strategic investment for BYJU’S, a rapidly growing “tech-first” company that still had so much to achieve online?
Keywords
Business Strategy; Diversification; Investment; Acquisition; Education Industry; Asia; India; United States
Citation
Kim, John J-H, and Rachna Tahilyani. "BYJU’S: EdTech Giant Investing in Brick and Mortar." Harvard Business School Case 322-032, August 2021.
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