Faculty & Research
Publications
Publications

Product Line Extensions: Optimal or Overdone?

By: Robert J. Dolan
  • Format:Print
  • | Language:English
  • | Pages:13
ShareBar

Citation

Dolan, Robert J. "Product Line Extensions: Optimal or Overdone?" Harvard Business School Background Note 522-014, July 2021.

About The Author

Robert J. Dolan

Marketing
More Publications

More from the Author