Publications
Publications
  • July 2021
  • Case
  • HBS Case Collection

New Coke: The Most Imperfect Thing?

By: Robert J. Dolan
  • Format:Print
  • | Language:English
  • | Pages:14
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Citation

Dolan, Robert J. "New Coke: The Most Imperfect Thing?" Harvard Business School Case 522-016, July 2021.

About The Author

Robert J. Dolan

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