Publications
Publications
- July 2021
- HBS Case Collection
Amazon Shopper Panel: Paying Customers for Their Data
By: Eva Ascarza and Ayelet Israeli
Abstract
Teaching Note for HBS Case No. 521-058.
Citation
Ascarza, Eva, and Ayelet Israeli. "Amazon Shopper Panel: Paying Customers for Their Data." Harvard Business School Teaching Note 522-011, July 2021.
About The Authors
