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Amazon Shopper Panel: Paying Customers for Their Data

By: Eva Ascarza and Ayelet Israeli
  • Format:Print
  • | Language:English
  • | Pages:14
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Abstract

Teaching Note for HBS Case No. 521-058.

Citation

Ascarza, Eva, and Ayelet Israeli. "Amazon Shopper Panel: Paying Customers for Their Data." Harvard Business School Teaching Note 522-011, July 2021.

About The Authors

Eva Ascarza

Marketing
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Ayelet Israeli

Marketing
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