Publications
Publications
  • July 2021 (Revised January 2022)
  • Teaching Note
  • HBS Case Collection

Amazon Shopper Panel: Paying Customers for Their Data

By: Eva Ascarza and Ayelet Israeli
  • Format:Print
  • | Language:English
  • | Pages:14
ShareBar

Abstract

Teaching Note for HBS Case No. 521-058.

Citation

Ascarza, Eva, and Ayelet Israeli. "Amazon Shopper Panel: Paying Customers for Their Data." Harvard Business School Teaching Note 522-011, July 2021. (Revised January 2022.)

About The Authors

Eva Ascarza

Marketing
More Publications

Ayelet Israeli

Marketing
More Publications

Related Work