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Energy Conservation Behaviour: Three Thumbs Up For Social Norms

By: Jon M. Jachimowicz
  • Format:Electronic
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Abstract

Social norm interventions are widely used to foster residential resource conservation. Now researchers have shown that the effectivenes of providing information about others' energy use alongside messages of social approval for energy savings behaviour depends on the strength and consistency of these messages.

Keywords

Energy Conservation; Behavior; Change

Citation

Jachimowicz, Jon M. "Energy Conservation Behaviour: Three Thumbs Up For Social Norms." Nature Energy 5, no. 11 (November 2020): 826–827.

About The Author

Jon M. Jachimowicz

Organizational Behavior
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