Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • July 2021
  • Article
  • Journal of Personality and Social Psychology

How Trust and Distrust Shape Perception and Memory

By: Ann-Christin Posten and Francesca Gino
  • Format:Print
ShareBar

Abstract

Trust is a key ingredient in decision making, as it allows us to rely on the information we receive. Although trust is usually viewed as a positive element of decision making, we suggest that its effects on memory are costly rather than beneficial. Across nine studies using three different manipulations of trust and distrust and three different memory paradigms, we find that trust reduces memory performance as compared with distrust. In Study 1, trust leads to higher acceptance rates of misinformation. Studies 2a and 2b demonstrate that participants in a distrust and a control condition perform better at a memory recognition task than participants in a trust condition. Studies 3a and 3b show that trust also reduces free recall of memory content. Examining the underlying mechanism, we find that reduced memory performance in a state of trust is caused by an increased perception of similarities between items that are to be memorized. Following a causal chain design, Study 4 shows that trust increases the sensitivity to similarities as compared with distrust and a control condition, and Study 5 shows that a processing focus on similarities reduces memory accuracy. Studies 6 and 7 create circumstances that either leave the proposed mediator free to vary or interrupt it via the induction of a similarity-focus (Study 6) or a difference-focus (Study 7). The disadvantage of trust is only present if the mediating processing focus can freely operate. Overall, these studies show that trust impairs memory performance due to an increased perception of similarities between memory content.

Keywords

Distrust; Memory; Similarity; Misinformation; Trust; Perception; Decision Making

Citation

Posten, Ann-Christin, and Francesca Gino. "How Trust and Distrust Shape Perception and Memory." Journal of Personality and Social Psychology 121, no. 1 (July 2021): 43–58.
  • Find it at Harvard
  • Read Now

About The Author

Francesca Gino

Negotiation, Organizations & Markets
→More Publications

More from the Authors

    • March 2023
    • Faculty Research

    Mary Caroline Tillman at Egon Zehnder: Spotting Talent in the 21st Century

    By: Francesca Gino, Bradely R. Staats and Anne Marie Green
    • March–April 2023
    • Harvard Business Review

    You Need Two Leadership Gears: Know When to Take Charge and When to Get Out of the Way

    By: Lindy Greer, Francesca Gino and Robert Sutton
    • March 2023
    • Social Psychological & Personality Science

    Authentic First Impressions Relate to Interpersonal, Social, and Entrepreneurial Success

    By: David M. Markowitz, Maryam Kouchaki, Francesca Gino, Jeffrey T. Hancock and Ryan L. Boyd
More from the Authors
  • Mary Caroline Tillman at Egon Zehnder: Spotting Talent in the 21st Century By: Francesca Gino, Bradely R. Staats and Anne Marie Green
  • You Need Two Leadership Gears: Know When to Take Charge and When to Get Out of the Way By: Lindy Greer, Francesca Gino and Robert Sutton
  • Authentic First Impressions Relate to Interpersonal, Social, and Entrepreneurial Success By: David M. Markowitz, Maryam Kouchaki, Francesca Gino, Jeffrey T. Hancock and Ryan L. Boyd
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College