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June 19, 2012
Article
Harvard Business Review (website)

Pricing Lessons from the London Olympics

By: Marco Bertini and John T. Gourville

Format:Electronic

Citation

Bertini, Marco, and John T. Gourville. "Pricing Lessons from the London Olympics." Harvard Business Review (website) (June 19, 2012).

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About The Authors

Marco Bertini

Marketing

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John T. Gourville

Marketing

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