Publications
Publications
  • June 19, 2012
  • Article
  • Harvard Business Review (website)

Pricing Lessons from the London Olympics

By: Marco Bertini and John T. Gourville
  • Format:Electronic
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Citation

Bertini, Marco, and John T. Gourville. "Pricing Lessons from the London Olympics." Harvard Business Review (website) (June 19, 2012).

About The Authors

Marco Bertini

Marketing
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John T. Gourville

Marketing
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