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Publications
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  • June 19, 2012
  • Article
  • Harvard Business Review (website)

Pricing Lessons from the London Olympics

By: Marco Bertini and John T. Gourville
  • Format:Electronic
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Citation

Bertini, Marco, and John T. Gourville. "Pricing Lessons from the London Olympics." Harvard Business Review (website) (June 19, 2012).
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About The Authors

Marco Bertini

Marketing
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John T. Gourville

Marketing
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More from the Authors

    • March 2022
    • Journal of Marketing

    Carbon Footprinting and Pricing under Climate Concerns

    By: Marco Bertini, Stefan Buehler, Daniel Halbheer and Don Lehmann
    • October 2021 (Revised January 2022)
    • Faculty Research

    Project Maji: Pricing Water in Sub-Saharan Africa

    By: Elie Ofek, Marco Bertini, Dilyana Karadzhova Botha and Esel Çekin
    • September–October 2017
    • Harvard Business Review

    When It's Time to Expand Beyond the Base

    By: Marco Bertini and Nader Tavassoli
More from the Authors
  • Carbon Footprinting and Pricing under Climate Concerns By: Marco Bertini, Stefan Buehler, Daniel Halbheer and Don Lehmann
  • Project Maji: Pricing Water in Sub-Saharan Africa By: Elie Ofek, Marco Bertini, Dilyana Karadzhova Botha and Esel Çekin
  • When It's Time to Expand Beyond the Base By: Marco Bertini and Nader Tavassoli
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