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The Situational Samaritan: How and Why Marketplace Conditions Shape Prosocial Consumer Behaviors

By: Julia von Schuckmann, Lucia S.G. Barrios, Grant E. Donnelly and Marco Bertini
  • Language:English
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Citation

von Schuckmann, Julia, Lucia S.G. Barrios, Grant E. Donnelly, and Marco Bertini. "The Situational Samaritan: How and Why Marketplace Conditions Shape Prosocial Consumer Behaviors." Working Paper, 2021.

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Marco Bertini

Marketing
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