Faculty & Research
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Publications
  • May 2010
  • Article
  • Harvard Business Review

How to Stop Customers from Fixating on Price

By: Marco Bertini and Luc Wathieu
  • Format:Print
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Citation

Bertini, Marco, and Luc Wathieu. "How to Stop Customers from Fixating on Price." Harvard Business Review 88, no. 5 (May 2010): 84–91.

About The Author

Marco Bertini

Marketing
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