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  • June 2021
  • Case
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Selassie Atadika: Entrepreneurship in Africa

By: Boris Groysberg, Susan Seligson and Katherine Connolly Baden
  • Format:Print
  • | Language:English
  • | Pages:25
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Abstract

This case profiles the career of Ghana-based chef and entrepreneur, Selassie Atadika. In the midst of the COVID-19 pandemic, she faced many questions about the future, such as: How could she convince Ghanaian consumers to view their native cuisine in a fresh, compelling way? How could she sustain the fine dining arm of Midunu, Atadika’s food and lifestyle company, in a nation where the average annual income hovered at USD5,000? Should she expand her chocolate business internationally? As Atadika became an important player on the culinary world stage, what were the best ways to promote her business and capitalize on her increasingly high international profile?

Keywords

Entrepreneur; Women And Leadership; Women-owned Businesses; Food; Entrepreneurship; Growth and Development Strategy; Food and Beverage Industry; South Africa

Citation

Groysberg, Boris, Susan Seligson, and Katherine Connolly Baden. "Selassie Atadika: Entrepreneurship in Africa." Harvard Business School Case 421-093, June 2021.
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About The Author

Boris Groysberg

Organizational Behavior
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