Publications
Publications
- July 2021 (Revised February 2022)
- HBS Case Collection
Americanas: “We Always Want More”
By: Boris Groysberg and Sarah L. Abbott
Abstract
Beto Sicupira had joined Americanas, a leading retailer in Brazil, in 1981. 2021 marked forty years since Sicupira’s arrival, and the anniversary prompted him to reflect on what had been accomplished and on where the organization was headed. Americanas’ growth strategy was centered around offering an increasing assortment of products and services through a broad range of channels. Was this the right strategy to ensure Americanas' success going forward?
Keywords
Retail; Culture; Growth; Developing Professionals; Leadership; Human Resources; Human Capital; Growth Management; Strategy; Ownership; Management; Entrepreneurship; E-commerce; Retail Industry; Brazil
Citation
Groysberg, Boris, and Sarah L. Abbott. "Americanas: “We Always Want More”." Harvard Business School Case 422-011, July 2021. (Revised February 2022.)