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June 2021
Teaching Note
HBS Case Collection
Pearson: Efficacy 2.0
By:
Elie Ofek
and Marco Bertini
Format:
Print
|
Language:
English
|
Pages:
33
ShareBar
Abstract
Teaching Note for HBS Case No. 521-012.
Citation
Ofek, Elie, and Marco Bertini. "Pearson: Efficacy 2.0." Harvard Business School Teaching Note 521-115, June 2021.
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About The Author
Elie Ofek
Marketing
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More Publications
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November 2023
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July 2023
Journal of Marketing
Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts
By: Raghabendra P. KC, Vincent Mak and
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More from the Authors
Infarm: Betting the (Indoor) Farm on Food Security
By: Elie Ofek
Pricing and Customer Psychology
By: Elie Ofek
Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts
By: Raghabendra P. KC, Vincent Mak and Elie Ofek
