Publications
Publications
- May 2021 (Revised August 2021)
- HBS Case Collection
Migros Turkey: Scaling Online Operations
By: Antonio Moreno and Anibha Singh
Abstract
As Migros, one of Turkey’s largest grocery chains, forays into online groceries, the company faces operational challenges related to inventory management, fulfillment and last mile delivery and strategics questions related to growing in an ecosystem with rapidly advancing competitors.
Keywords
Business Model; Internet and the Web; Growth and Development Strategy; Operations; Management; Competitive Strategy; Food and Beverage Industry; Turkey
Citation
Moreno, Antonio, and Anibha Singh. "Migros Turkey: Scaling Online Operations." Harvard Business School PowerPoint Supplement 621-711, May 2021. (Revised August 2021.)