Publications
Publications
  • May 2021 (Revised October 2021)
  • Teaching Note
  • HBS Case Collection

Migros Turkey: Scaling Online Operations

By: Antonio Moreno and Anibha Singh
  • Format:Print
  • | Language:English
  • | Pages:32
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Abstract

Teaching Note for HBS Case Nos. 621-026, 621-027, and 621-062. As Migros, one of Turkey’s largest grocery chains, forays into online groceries, the company faces operational challenges related to inventory management, fulfillment and last mile delivery and strategics questions related to growing in an ecosystem with rapidly advancing competitors.

Keywords

Business Model; Internet and the Web; Growth and Development Strategy; Operations; Management; Competitive Strategy; Food and Beverage Industry; Turkey

Citation

Moreno, Antonio, and Anibha Singh. "Migros Turkey: Scaling Online Operations." Harvard Business School Teaching Note 621-121, May 2021. (Revised October 2021.)

About The Author

Antonio Moreno

Technology and Operations Management
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