Publications
Publications
- May 2021 (Revised January 2025)
- HBS Case Collection
Migros Turkey: Scaling Online Operations
By: Antonio Moreno and Anibha Singh
Abstract
Teaching Note for HBS Case Nos. 621-026, 621-027, and 621-062. As Migros, one of Turkey’s largest grocery chains, forays into online groceries, the company faces operational challenges related to inventory management, fulfillment and last mile delivery and strategics questions related to growing in an ecosystem with rapidly advancing competitors.
Keywords
Business Model; Internet and the Web; Growth and Development Strategy; Operations; Management; Competitive Strategy; Food and Beverage Industry; Turkey
Citation
Moreno, Antonio, and Anibha Singh. "Migros Turkey: Scaling Online Operations." Harvard Business School Teaching Note 621-121, May 2021. (Revised January 2025.)