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American Airlines' Value Pricing (Abridged)

By: Sunil Gupta and Alvin J. Silk
  • Format:Print
  • | Language:English
  • | Pages:17
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Abstract

Teaching Note for HBS Case No. 519-019.

Keywords

Consumer Marketing; Market Segmentation; Pricing; Pricing Strategy; Demand Analysis; Competition; Marketing; Segmentation; Price; Strategy; Demand and Consumers; Analysis; Air Transportation Industry

Citation

Gupta, Sunil, and Alvin J. Silk. "American Airlines' Value Pricing (Abridged)." Harvard Business School Teaching Note 521-108, May 2021.

About The Author

Sunil Gupta

Marketing
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