Publications
Publications
- May 2021 (Revised August 2021)
- HBS Case Collection
Zara: An Integrated Store and Online Model (A) and (B)
By: Antonio Moreno and Anibha Singh
Keywords
Stores; Integration; Operations; Business Model; Strategic Planning; E-commerce; Retail Industry; Fashion Industry; Europe
Citation
Moreno, Antonio, and Anibha Singh. "Zara: An Integrated Store and Online Model (A) and (B)." Harvard Business School PowerPoint Supplement 621-118, May 2021. (Revised August 2021.)