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April 2021
Teaching Note
HBS Case Collection
Hot Wheels: Launching the Mixed-Play Experience
By:
Elie Ofek
and Andres Terech
Format:
Print
|
Language:
English
|
Pages:
27
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Citation
Ofek, Elie, and Andres Terech. "Hot Wheels: Launching the Mixed-Play Experience." Harvard Business School Teaching Note 521-721, April 2021.
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About The Author
Elie Ofek
Marketing
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More Publications
More from the Authors
June 2021
Faculty Research
Pearson: Efficacy 2.0
By:
Elie Ofek
and
Marco Bertini
April 2021
Faculty Research
HEAD vs. LEAD: Disruptions Originating at the High- vs. Low-End of the Market
By:
Elie Ofek
, Olivier Toubia and Didier Toubia
April 2021
Faculty Research
Hot Wheels at Mattel: Reinventing the Wheel
By:
Elie Ofek
, Andres Terech and Lisa Shaughnessy
More from the Authors
Pearson: Efficacy 2.0
By: Elie Ofek and Marco Bertini
HEAD vs. LEAD: Disruptions Originating at the High- vs. Low-End of the Market
By: Elie Ofek, Olivier Toubia and Didier Toubia
Hot Wheels at Mattel: Reinventing the Wheel
By: Elie Ofek, Andres Terech and Lisa Shaughnessy
