Publications
Publications
- April 2021
- HBS Case Collection
ClearChoice Dental Implant Centers
By: Robert S. Kaplan, Ashiana Jivraj and Jane Barrow
Abstract
The case illustrates the application of value-based health care to dental medicine. ClearChoice Dental Implant Centers was a rapidly-growing network of dentist-owned independent implant clinics. The targeted market included 23 million people, 15% of the US adult population aged 65 or older, who were completely edentulous (toothless), and the 12 million more who were edentulous in either their upper or lower jaw. Relative to dentures, dental implants enabled stronger biting forces and greater chewing capacity, leading to healthier diets and a higher quality of life. Each ClearChoice clinic was staffed with a multidisciplinary care team to provide one-site, full-mouth dental implant restorations during a single surgical day. ClearChoice Management Services provided management and administrative support to all the clinics in the ClearChoice network, including a proprietary electronic dental records system to capture patient information, patient reported outcomes (PROs), site costing, and process times. CEO Kevin Mosher wanted to double the company’s size within three years, and faced the challenge of sustaining its highly-rated patient experiences and excellent patient outcomes during the next period of rapid growth.
Keywords
Value-based Health Care; Dental Medicine; Growth and Development Strategy; Expansion; Business Strategy; Customer Value and Value Chain; Customer Focus and Relationships; Health Industry; United States
Citation
Kaplan, Robert S., Ashiana Jivraj, and Jane Barrow. "ClearChoice Dental Implant Centers." Harvard Business School Case 121-082, April 2021.
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