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  • April 2021
  • Case
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ClearChoice Dental Implant Centers

By: Robert S. Kaplan, Ashiana Jivraj and Jane Barrow
  • Format:Print
  • | Language:English
  • | Pages:19
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Abstract

The case illustrates the application of value-based health care to dental medicine. ClearChoice Dental Implant Centers was a rapidly-growing network of dentist-owned independent implant clinics. The targeted market included 23 million people, 15% of the US adult population aged 65 or older, who were completely edentulous (toothless), and the 12 million more who were edentulous in either their upper or lower jaw. Relative to dentures, dental implants enabled stronger biting forces and greater chewing capacity, leading to healthier diets and a higher quality of life. Each ClearChoice clinic was staffed with a multidisciplinary care team to provide one-site, full-mouth dental implant restorations during a single surgical day. ClearChoice Management Services provided management and administrative support to all the clinics in the ClearChoice network, including a proprietary electronic dental records system to capture patient information, patient reported outcomes (PROs), site costing, and process times. CEO Kevin Mosher wanted to double the company’s size within three years, and faced the challenge of sustaining its highly-rated patient experiences and excellent patient outcomes during the next period of rapid growth.

Keywords

Value-based Health Care; Dental Medicine; Growth and Development Strategy; Expansion; Business Strategy; Customer Value and Value Chain; Customer Focus and Relationships; Health Industry; United States

Citation

Kaplan, Robert S., Ashiana Jivraj, and Jane Barrow. "ClearChoice Dental Implant Centers." Harvard Business School Case 121-082, April 2021.
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About The Author

Robert S. Kaplan

Accounting and Management
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More from the Authors
  • Performance Management at Afreximbank By: Robert S. Kaplan and Siko Sikochi
  • Brigham & Women's Hospital: Using Patient Reported Outcomes to Improve Breast Cancer Care By: Robert S. Kaplan
  • Collaborative Rooming: An Innovative Pilot Project to Overcome Primary Care Challenges By: Gagandeep Singh, Jill G. Lenhart, Richard A. Helmers, Michele Renee Eberlee, Heather Costley, Joel B. Roberts and Robert S. Kaplan
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