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Toyota and Its Labor Union in Argentina (C)

By: Jorge Tamayo, Erik Snowberg and Jenyfeer Martinez Buitrago
  • Format:Print
  • | Language:English
  • | Pages:9
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Abstract

Toyota Argentina (TASA) and the union representing automotive industry workers in the country had been working together since 2011 to address the challenges faced by Toyota’s manufacturing plant in Zárate (Argentina). In 2019, after achieving all the goals set forward in its plan for the “Reborn Plant,” Daniel Herrero, TASA’s CEO, looked forward to the future.

Keywords

Strategy; Alignment; Cooperation; Negotiation; Agreements and Arrangements; Auto Industry; Latin America; South America; Argentina

Citation

Tamayo, Jorge, Erik Snowberg, and Jenyfeer Martinez Buitrago. "Toyota and Its Labor Union in Argentina (C)." Harvard Business School Supplement 721-413, March 2021.

About The Author

Jorge Tamayo

Strategy
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