Publications
Publications
- 2021
- HBS Working Paper Series
Accounting for Product Impact in the Telecommunications Industry
By: George Serafeim and Katie Trinh
Abstract
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the telecommunications industry. We design a monetization methodology that allows us to calculate monetary impact estimates of network efficiency, rural service provision, and connectivity, among other factors. Our results indicate substantial differences in the impact that competitors have through their products. These differences demonstrate how impact reflects corporate strategy and informs decision-making on industry-specific areas, including service provision geographies.
Keywords
Product Innovation; Impact; Impact Investing; Impact Measurement; Esg; Esg (environmental, Social, Governance) Performance; Esg Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Telecommunications; Product Design; Product Positioning; Society; Product; Environmental Sustainability; Measurement and Metrics; Framework; Corporate Social Responsibility and Impact; Telecommunications Industry
Citation
Serafeim, George, and Katie Trinh. "Accounting for Product Impact in the Telecommunications Industry." Harvard Business School Working Paper, No. 21-105, March 2021.
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