Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • April 2021
  • Supplement
  • HBS Case Collection

Buy Online, Pickup in Store: CEO Supplement

By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein
  • Format:Print
  • | Language:English
  • | Pages:2
ShareBar

Abstract

In April 2019, Sylvarella CEO Sylvia Coparella must assess the impact of the company’s Buy Online, Pickup in Store (BOPS) program on her company’s overall sales. To do so, she must review analyses of both e-commerce and brick-and-mortar sales data and compare the results to the company’s sales prior to the program implementation. At the same time, she must consider the program’s impact on intangible factors within her company, including organizational culture, equitable compensation, and employee morale. Coparella must determine whether to continue the BOPS program, continue the program with significant changes, or discontinue the program and instead implement a different omnichannel retail program.

Keywords

Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Apparel and Accessories Industry; United States; Canada

Citation

Moreno, Antonio, Santiago Gallino, and Amy Klopfenstein. "Buy Online, Pickup in Store: CEO Supplement." Harvard Business School Supplement 621-104, April 2021.
  • Purchase

About The Author

Antonio Moreno

Technology and Operations Management
→More Publications

More from the Authors

    • November 2022
    • Faculty Research

    The Globalization of Manchester City Football Group

    By: Maria P. Roche, Tiona Zuzul, Exequiel Hernandez and Amy Klopfenstein
    • October 2022
    • Faculty Research

    Founders First Capital Partners

    By: Brian Trelstad, Mel Martin and Amy Klopfenstein
    • August 2022
    • Faculty Research

    Sweet Teez Bakery: Projecting the Dough’s Rise Financial Supplement

    By: Emily R. McComb, Mel Martin and Amy Klopfenstein
More from the Authors
  • The Globalization of Manchester City Football Group By: Maria P. Roche, Tiona Zuzul, Exequiel Hernandez and Amy Klopfenstein
  • Founders First Capital Partners By: Brian Trelstad, Mel Martin and Amy Klopfenstein
  • Sweet Teez Bakery: Projecting the Dough’s Rise Financial Supplement By: Emily R. McComb, Mel Martin and Amy Klopfenstein
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College