M-KOPA: Empowering Lives

The Pay As You Go solar power company in East Africa had sales of $71 million in 2019. It wished to grow to $300 million by 2025. M-KOPA, founded by three entrepreneurs in 2011, had grown nicely in Kenya and Uganda to reach nearly 750,000 households with an innovative direct sales force model. Jesse Moore, the founder, wished to scale the company through organic growth as well as geographical expansion into Nigeria. The strategy called for decisions on product/service offerings and go-to-market options. On the product side the company had increasingly migrated to larger in-home connected electronic and electrical devices. It had to decide how much further to go. On the go-to-market side its innovative Direct Service Representative network was hard to create and manage, and it had to think if there were viable alternatives.