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  • April 2021 (Revised August 2021)
  • Exercise

Workshop Exercise: Branding New Ventures

By: Christina Wallace
  • Format:Print
  • | Language:English
  • | Pages:7
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Abstract

This workshop allows students follow a modified version of Google Venture's Brand Sprint to build a startup brand from scratch. Details on the elements of a brand are discussed, including defining the values and personality of the venture, as well as developing a clear voice and visual representation. The exercise emphasizes the importance of crafting a brand that aligns with the company's purpose, resonates with the target audience, and differentiates the venture from competitors.

Keywords

Branding; Entrepreneurship; Marketing; Brands and Branding

Citation

Wallace, Christina. "Workshop Exercise: Branding New Ventures." Harvard Business School Exercise 821-089, April 2021. (Revised August 2021.)
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About The Author

Christina M. Wallace

Entrepreneurial Management
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Related Work

    • April 2021 (Revised August 2021)
    • Faculty Research

    Workshop Exercise: Branding New Ventures

    By: Christina Wallace
Related Work
  • Workshop Exercise: Branding New Ventures By: Christina Wallace
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