Publications
Publications
- March 2021
- HBS Case Collection
Ketchup and Hotdog Synergies: Intangibles Created by the Kraft Heinz Merger
By: Paul M. Healy
Citation
Healy, Paul M. "Ketchup and Hotdog Synergies: Intangibles Created by the Kraft Heinz Merger." Harvard Business School Teaching Note 121-064, March 2021.