From Words to Pixels: Text and Image Mining Methods for Service Research

By: Francisco Villarroel Ordenes and Shunyuan Zhang

Citation

Ordenes, Francisco Villarroel, and Shunyuan Zhang. "From Words to Pixels: Text and Image Mining Methods for Service Research." Journal of Service Management 30, no. 5 (2019): 593–620.

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- Journal of Consumer Research
Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile

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AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance

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