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  • February 2021 (Revised July 2022)
  • Case
  • HBS Case Collection

Sarah Breedlove: Changing the World

By: Robert Simons and Max Saffer
  • Format:Print
  • | Language:English
  • | Pages:16
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Abstract

This case describes the rise of Sarah Breedlove, who later called herself Madam C.J. Walker, from the cotton fields of Louisiana to the head of a successful, nationwide beauty company providing opportunity and hair care products to Black women. The case describes how Breedlove started her business, recruited sales agents, and built a strong customer base across the United States. Students will learn how Sarah Breedlove navigated life’s choices to leave a lasting impact on the world.

Keywords

Brands; African-american Entrepreneurs; Entrepreneurship; Values and Beliefs; Personal Characteristics; Success; Work-Life Balance; Business Startups; Brands and Branding; Marketing; Personal Development and Career; Beauty and Cosmetics Industry; United States

Citation

Simons, Robert, and Max Saffer. "Sarah Breedlove: Changing the World." Harvard Business School Case 121-060, February 2021. (Revised July 2022.)

About The Author

Robert Simons

Accounting and Management
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