Sarah Breedlove: Changing the World

This case describes the rise of Sarah Breedlove, who later called herself Madam C.J. Walker, from the cotton fields of Louisiana to the head of a successful, nationwide beauty company providing opportunity and hair care products to Black women. The case describes how Breedlove started her business, recruited sales agents, and built a strong customer base across the United States. Students will learn how Sarah Breedlove navigated life’s choices to leave a lasting impact on the world.