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  • February 2021
  • Case
  • HBS Case Collection

Brainlab: Imaging A MedTech Future

By: Regina E. Herzlinger, Gregory P. Licholai and Federica Gabrieli
  • Format:Print
  • | Language:English
  • | Pages:40
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Abstract

Can Brainlab, a privately held firm, compete with giants like Medtronic and Amazon in delivering the Digital Operating Room of the future? The CEO is pondering solutions for secure exchange of medical information, pricing a new robotic imaging device, and reorganizing the firm. Thirty years have passed since the self-taught computer programmer Stefan Vilsmeier founded the firm and achieved dominance in many fields. How can he maintain it in the face of this new, powerful, and well-funded competition?

Keywords

Acquisition; Surgery; Robotics; Business Growth And Maturation; Growth And Development Strategy; Business Strategy; Corporate Strategy; Corporate Entrepreneurship; Health; Health Care; Health Care And Treatment; Innovation And Invention; Innovation And Management; Technological Innovation; Innovation And Strategy; Private Healthcare; Software; Hardware; Information Technology; Technology Platform; Europe; Germany; Acquisition; Business Growth And Maturation; Growth And Development; Business Strategy; Corporate Strategy; Corporate Entrepreneurship; Health Care And Treatment; Health; Innovation And Invention; Innovation And Management; Innovation Strategy; Technological Innovation; Software; Hardware; Information Technology; Health Industry; Europe; Germany; Munich

Citation

Herzlinger, Regina E., Gregory P. Licholai, and Federica Gabrieli. "Brainlab: Imaging A MedTech Future." Harvard Business School Case 321-087, February 2021.
  • Educators

About The Authors

Regina E. Herzlinger

General Management
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Gregory P Licholai

General Management
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More from the Authors
  • Marvin: A Personalized Telehealth Approach to Mental Health By: Regina E. Herzlinger
  • Briscola—Pizza Society: Scaling Affordable Luxury By: Gary P. Pisano and Federica Gabrieli
  • The U.S. Health Care System: From Dysfunction to Functioning By: Regina E. Herzlinger and Edward Shin
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