Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • February 2021
  • Teaching Plan
  • HBS Case Collection

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang and Amy Klopfenstein
  • Format:Print
  • | Language:English
  • | Pages:13
ShareBar

Abstract

This teaching plan serves as a supplement to the case “Soofa: Displaying the Right Path?” HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry transitions. An added layer of tension exists between the CEO, a first-time female founder, and an experienced male media executive, providing a dilemma of whether the CEO should follow her own instincts or defer to the expertise of others and pressures from her board. The teaching plan includes a sample discussion plan, suggested assignment questions, suggestions for teaching the case in an online classroom, and a sample board plan. It also provides information about Richter’s decision and the status of Soofa after the conclusion of the case.

Keywords

Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Judgments; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge

Citation

Bussgang, Jeffrey J., and Amy Klopfenstein. "Soofa: Displaying the Right Path?" Harvard Business School Teaching Plan 821-055, February 2021.
  • Purchase

About The Author

Jeffrey J. Bussgang

Entrepreneurial Management
→More Publications

More from the Authors

    • February 2023
    • Faculty Research

    Kapor Capital

    By: Jeffrey J. Bussgang, Lindsay N. Hyde and Julia Kelley
    • November 2022
    • Faculty Research

    Wendy Estrella: Scaling Multiple Businesses

    By: Jeffrey J. Bussgang and Sarah Mehta
    • November 2022
    • Faculty Research

    Launching Technology Ventures (LTV)

    By: Jeffrey J. Bussgang
More from the Authors
  • Kapor Capital By: Jeffrey J. Bussgang, Lindsay N. Hyde and Julia Kelley
  • Wendy Estrella: Scaling Multiple Businesses By: Jeffrey J. Bussgang and Sarah Mehta
  • Launching Technology Ventures (LTV) By: Jeffrey J. Bussgang
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College