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  • March 2021
  • Supplement
  • HBS Case Collection

Sky Deutschland - Bidding for Sports Rights (B)

By: Felix Oberholzer-Gee, Sascha L. Schmidt and Sebastian Koppers
  • Format:Print
  • | Language:English
  • | Pages:9
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Abstract

Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In evaluating his company’s bid, Schmidt had to consider not only the intrinsic value of the media rights but also how his bidding strategy would influence competition in the German media industry. Was it a good idea to keep OTT players out of the market? What was the right amount to bid?

Keywords

Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Media and Broadcasting Industry; Germany

Citation

Oberholzer-Gee, Felix, Sascha L. Schmidt, and Sebastian Koppers. "Sky Deutschland - Bidding for Sports Rights (B)." Harvard Business School Supplement 721-441, March 2021.
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About The Author

Felix Oberholzer-Gee

Strategy
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Related Work

    • March 2021
    • Faculty Research

    Sky Deutschland Analysis: Results

    By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers
Related Work
  • Sky Deutschland Analysis: Results By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers
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