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HP Instant Ink: (Self) Disrupting the Consumer Printing Market

By: Elie Ofek and Marco Bertini
  • Format:Print
  • | Language:English
  • | Pages:35
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Citation

Ofek, Elie, and Marco Bertini. "HP Instant Ink: (Self) Disrupting the Consumer Printing Market." Harvard Business School Teaching Note 521-084, February 2021.

About The Authors

Elie Ofek

Marketing
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Marco Bertini

Marketing
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