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  • February 2021 (Revised May 2025)
  • Teaching Note
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HP Instant Ink: (Self) Disrupting the Consumer Printing Market

By: Elie Ofek and Marco Bertini
  • Format:Print
  • | Language:English
  • | Pages:38
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Citation

Ofek, Elie, and Marco Bertini. "HP Instant Ink: (Self) Disrupting the Consumer Printing Market." Harvard Business School Teaching Note 521-084, February 2021. (Revised May 2025.)
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About The Author

Elie Ofek

Marketing
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Related Work

    • February 2021 (Revised May 2025)
    • Faculty Research

    HP Instant Ink: (Self) Disrupting the Consumer Printing Market

    By: Elie Ofek and Marco Bertini
Related Work
  • HP Instant Ink: (Self) Disrupting the Consumer Printing Market By: Elie Ofek and Marco Bertini
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