Publications
Publications
  • February 2021 (Revised May 2025)
  • Teaching Note
  • HBS Case Collection

HP Instant Ink: (Self) Disrupting the Consumer Printing Market

By: Elie Ofek and Marco Bertini
  • Format:Print
  • | Language:English
  • | Pages:38
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Citation

Ofek, Elie, and Marco Bertini. "HP Instant Ink: (Self) Disrupting the Consumer Printing Market." Harvard Business School Teaching Note 521-084, February 2021. (Revised May 2025.)

About The Author

Elie Ofek

Marketing
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