February 2021
Teaching Note
HBS Case Collection

HP Instant Ink: (Self) Disrupting the Consumer Printing Market

Format:Print
| Language:English
| Pages:35

Citation

Ofek, Elie, and Marco Bertini. "HP Instant Ink: (Self) Disrupting the Consumer Printing Market." Harvard Business School Teaching Note 521-084, February 2021.

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About The Authors

Elie Ofek

Marketing

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Marco Bertini

Marketing

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HP Instant Ink: (Self) Disrupting the Consumer Printing Market

Citation

About The Authors

Elie Ofek

Marco Bertini

More from the Authors

When It's Time to Expand Beyond the Base

Mary Kay Inc.: Enriching Women’s Lives while Embracing Change

How Are We Going to Pay for This? Taboo Tradeoffs and Why Business Leaders Need to Ask Better Questions