Publications
Publications
- November–December 1994
- Harvard Business Review
Changing the Role of Top Management: Beyond Strategy to Purpose
By: C. A. Bartlett and S. Ghoshal
Keywords
Citation
Bartlett, C. A., and S. Ghoshal. "Changing the Role of Top Management: Beyond Strategy to Purpose." Harvard Business Review 72, no. 6 (November–December 1994): 79–88.