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  • February 2021 (Revised February 2021)
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World of Dreams Entertainment Group: Building a Resilient Business

By: Lynda M. Applegate, Sarah Endline and Michael Norris
  • Format:Print
  • | Language:English
  • | Pages:33
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Abstract

In 2021, Ron DeShay, former American Idol producer, is launching his new business venture: World of Dreams Entertainment Group. World of Dreams rethought the existing TV production model, giving audiences more power to directly influence the creation of shows through a digital platform, and building an immersive experience around the TV production business.

Keywords

Television Entertainment; Media; Social Issues; Sports; Business Ventures; Digital Platforms; Entertainment and Recreation Industry; United States; California; Los Angeles

Citation

Applegate, Lynda M., Sarah Endline, and Michael Norris. "World of Dreams Entertainment Group: Building a Resilient Business." Harvard Business School Case 821-039, February 2021. (Revised February 2021.)
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About The Author

Lynda M. Applegate

Entrepreneurial Management
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Related Work

    • February 2021 (Revised February 2021)
    • Faculty Research

    World of Dreams Entertainment Group: Building a Resilient Business

    By: Lynda M. Applegate, Sarah Endline and Michael Norris
Related Work
  • World of Dreams Entertainment Group: Building a Resilient Business By: Lynda M. Applegate, Sarah Endline and Michael Norris
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