Publications
Publications
- February 2021 (Revised February 2021)
- HBS Case Collection
World of Dreams Entertainment Group: Building a Resilient Business
By: Lynda M. Applegate, Sarah Endline and Michael Norris
Abstract
In 2021, Ron DeShay, former American Idol producer, is launching his new business venture: World of Dreams Entertainment Group. World of Dreams rethought the existing TV production model, giving audiences more power to directly influence the creation of shows through a digital platform, and building an immersive experience around the TV production business.
Keywords
Television Entertainment; Media; Social Issues; Sports; Business Ventures; Digital Platforms; Entertainment and Recreation Industry; United States; California; Los Angeles
Citation
Applegate, Lynda M., Sarah Endline, and Michael Norris. "World of Dreams Entertainment Group: Building a Resilient Business." Harvard Business School Case 821-039, February 2021. (Revised February 2021.)