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February 2021
Supplement
HBS Case Collection
Customer Lifetime Social Value (CLSV)
By:
Elie Ofek
, Barak Libai and Eitan Muller
Format:
Electronic
|
Language:
English
|
Pages:
17
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Citation
Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Lifetime Social Value (CLSV)." Harvard Business School PowerPoint Supplement 521-716, February 2021.
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About The Author
Elie Ofek
Marketing
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More Publications
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Barbie: Reviving a Cultural Icon at Mattel
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Barbie: Reviving a Cultural Icon at Mattel
By: Elie Ofek, Ryann Noe and Sarah Mehta
