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February 2021
Supplement
HBS Case Collection
Customer Lifetime Social Value (CLSV)
By:
Elie Ofek
, Barak Libai and Eitan Muller
Format:
Electronic
|
Language:
English
|
Pages:
17
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Citation
Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Lifetime Social Value (CLSV)." Harvard Business School PowerPoint Supplement 521-716, February 2021.
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About The Author
Elie Ofek
Marketing
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More Publications
More from the Authors
April 2021
Faculty Research
Hot Wheels: Launching the Mixed-Play Experience
By:
Elie Ofek
and Andres Terech
April 2021
Faculty Research
Hot Wheels at Mattel: Reinventing the Wheel
By:
Elie Ofek
, Andres Terech and Lisa Shaughnessy
March 2021
Faculty Research
eToro: Building the World’s Largest Social Trading Network
By:
Elie Ofek
More from the Authors
Hot Wheels: Launching the Mixed-Play Experience
By: Elie Ofek and Andres Terech
Hot Wheels at Mattel: Reinventing the Wheel
By: Elie Ofek, Andres Terech and Lisa Shaughnessy
eToro: Building the World’s Largest Social Trading Network
By: Elie Ofek
