Publications
Publications
- March 2021
- HBS Case Collection
The U.S. Home Improvement Sector in 2020
By: José Alvarez and David Lane
Abstract
Provides an overview of the U.S. home improvement sector in 2020, reviewing sources of growth in the decade ending in 2020, with special attention to the impact of COVID-19 on market leaders Home Depot and Lowe’s and the spike in online revenues for both. Also noted are ongoing supply chain and efficiency improvements at Home Depot, and ongoing turnaround efforts by African American CEO Marv Ellison at Lowe’s.
Keywords
Change Management; Trends; Leading Change; Operations; Organizational Change and Adaptation; Performance; Technology; Construction Industry; United States
Citation
Alvarez, José, and David Lane. "The U.S. Home Improvement Sector in 2020." Harvard Business School Case 521-032, March 2021.