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  • 2021
  • Book

The Power of Trust: How Companies Build It, Lose It, Regain It

By: Sandra J. Sucher and Shalene Gupta
  • Format:Print
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Abstract

Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees, community members and investors decide whether an organization can be trusted.
Based on two decades of research and illustrated through vivid storytelling, Sandra Sucher and Shalene Gupta examine the economic impact of trust, the science behind it and conclusively prove that trust is built from the inside-out. Trust emerges from a company being the "real deal": Creating products and services that work, having good intentions, treating people fairly, and taking responsibility for all the impacts an organization creates, whether intended or not.
When trust is in the room great things can happen. Sucher and Gupta’s innovative foundation for executing the elements of trust—competence, motives, means, impact—explains how trust can be woven into the day-to-day and the long term. Most importantly, even when lost, trust can be regained, as illustrated through their accounts of companies across the globe who pull themselves out of scandal and corruption by doing the right things right.

Keywords

Power; Corporate Culture; Future Of Work; Innovation; Technology Strategy; Automation; Stakeholder Engagement; Employee Attitude; Customer Behavior; Shareholder Value; Government And Business; Impact Investing; Corporate Change And Sustainability; Trust; Power and Influence; Globalization; Leadership; Organizational Culture; Innovation and Invention; Human Resources; Information Technology; Strategy; Corporate Accountability; Asia; Europe; South America; Middle East; North and Central America

Citation

Sucher, Sandra J., and Shalene Gupta. The Power of Trust: How Companies Build It, Lose It, Regain It. New York: PublicAffairs, 2021.
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About The Author

Sandra J. Sucher

General Management
→More Publications

More from the Authors

    • March 2022
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    The Impact of Layoffs: Malika Amrani

    By: Sandra J. Sucher
    • November 2021
    • Faculty Research

    The NCB Capital Turnaround: Waking the Sleeping Giant

    By: Sandra J. Sucher, Gamze Yucaoglu, Shalene Gupta and Fares Khrais
    • November 2021
    • Faculty Research

    Globalizing Japan's Dream Machine: Recruit Holdings Co., Ltd.

    By: Sandra J. Sucher and Shalene Gupta
More from the Authors
  • The Impact of Layoffs: Malika Amrani By: Sandra J. Sucher
  • The NCB Capital Turnaround: Waking the Sleeping Giant By: Sandra J. Sucher, Gamze Yucaoglu, Shalene Gupta and Fares Khrais
  • Globalizing Japan's Dream Machine: Recruit Holdings Co., Ltd. By: Sandra J. Sucher and Shalene Gupta
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