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  • February 2021 (Revised February 2021)
  • Background Note
  • HBS Case Collection

eGrocery and the Role of Data for CPG Firms

By: Ayelet Israeli, Fedor (Ted) Lisitsyn and Mark A. Irwin
  • Format:Print
  • | Language:English
  • | Pages:6
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Abstract

This notes provides information about the eGrocery industry and how traditional CPG companies handle this channel and potential data. It is recommended to use together with a series of exercises entitled: "E-Commerce Analytics for CPG Firms (A), (B), and (C)."

Keywords

Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Optimization; Analytics and Data Science; Analysis; Customer Value and Value Chain; Marketing Channels; E-commerce; Retail Industry; Consumer Products Industry; United States

Citation

Israeli, Ayelet, Fedor (Ted) Lisitsyn, and Mark A. Irwin. "eGrocery and the Role of Data for CPG Firms." Harvard Business School Background Note 521-077, February 2021. (Revised February 2021.)
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About The Author

Ayelet Israeli

Marketing
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Related Work

    • February 2021 (Revised February 2021)
    • Faculty Research

    eGrocery and the Role of Data for CPG Firms

    By: Ayelet Israeli, Fedor (Ted) Lisitsyn and Mark A. Irwin
    • July 2022
    • Faculty Research

    eGrocery and the Role of Data and E-Commerce Analytics for CPG Firms

    By: Ayelet Israeli
    • July 2022
    • Faculty Research

    Solution for E-Commerce Analytics for CPG Firms (A): Estimating Sales

    By: Ayelet Israeli
    • July 2022
    • Faculty Research

    Solution for E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer

    By: Ayelet Israeli
    • July 2022
    • Faculty Research

    Solution for E-Commerce Analytics for CPG Firms (C): Free Delivery Terms

    By: Ayelet Israeli
Related Work
  • eGrocery and the Role of Data for CPG Firms By: Ayelet Israeli, Fedor (Ted) Lisitsyn and Mark A. Irwin
  • eGrocery and the Role of Data and E-Commerce Analytics for CPG Firms By: Ayelet Israeli
  • Solution for E-Commerce Analytics for CPG Firms (A): Estimating Sales By: Ayelet Israeli
  • Solution for E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer By: Ayelet Israeli
  • Solution for E-Commerce Analytics for CPG Firms (C): Free Delivery Terms By: Ayelet Israeli
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